Why Does Your Business Need a Website Redesign?

Jennifer Robinson

Written by Jennifer Robinson

3 Minute Read

Why Does Your Business Need a Website Redesign?

 

Website redesign is a detailed process that involves many changes to elements such as the code, content, structure, and visuals of your current Site to serve your visitors better. A good website redesign is likely to increase revenue, reduce bounce rates, and improve the user experience (UX). A complete website revamp includes updated content, better UI/UX, and enhanced navigation for better conversions to site performance to grow your business.

 

How does Website Redesign Benefit your Business?

A good and attractive website redesign will help your business in the following ways:

  1. It enables better SEO and gains more Organic Traffic
  2. Improves Site's Informational Flow
  3. Enhances Brand Image
  4. Increases the Leads and Conversion rates
  5. Boosts business Revenues

Listed below are some reasons why your website needs a Redesign for your business.

 

When your Website Speed is Slow

Users on the Internet are generally impatient, and they don't like to wait for long. Research shows that almost half of modern users expect a page to load in just 2 seconds. Few people leave your Site immediately if it doesn't load within 3 seconds. After all, when it comes to user experience, website speed is important as slow-loading websites are never acceptable.

 

To make your Site Responsive

Two significant factors show that your Site is due for a redesign.

  1. Not being responsive
  2. Not mobile-friendly

You must ensure that your business website provides a seamless experience on mobile devices. That doesn't mean it loads and looks okay on a mobile phone or tablet. Mobile-friendly websites should offer a great user experience as just your desktop website does with the same informational flow and texture. Bad performance on mobile devices can block your SEO and organic traffic.

 

Your Site has an Outdated Design

The outdated design of your Site leaves a wrong impression on your business, and you are most likely to lose your customers. If your Site looks obsolete, you need to redesign your Site immediately with cutting-edge designs. Users become more discretionary about their websites, as they always want to see an attractive design in every niche.

 

User Experience (UX) Issues on Site

Your Site's user experience must be the primary decision to give an outclass experience to customers on your website. The sites that don't offer a good user experience most likely have higher bounce rates, more returning visitors, and less time on pages that influence your conversion rates, search engine optimization, and brand reputation.

 

Low SEO performance

Make sure that your website is optimized for search engines because that is the only way to rank high on Google and grow your organic traffic. If your Site is not gaining organic traffic and constantly losing rankings, that is a clear sign that your Site needs a redesign. Ultimately, your Site's design plays a crucial role in the search engine's ability to crawl, index, and understand your Site. SEO is not as simple as publishing keyword-rich content, and if your SEO is not performing well, then you need to look deeper than your blog posts. 1,920 × 1,280

 

Less conversion rate

A low conversion rate means your Site is not serving its purpose and can result from a lack of features, complicated navigation, confusing registration forms, too many distractions, etc. Hence, there are many factors to consider and optimize your conversion rate for your website to be the next to be possible. 778 × 363

 

How often do you need to Redesign your Website?

The average lifespan of a website is 2 to 3 years. As design trends change and technology evolves, it is usually a time when redesign feels "fresh" and competitive. However, this time frame is only a measure, so you must identify what is best for your organization. If your Site is not working as expected, you should check to see if your Site needs a refresh or a complete redesign. Analyze and identify issues with ratings, traffic, or conversations, and then use the data to decide what to do next.

Creating Websites That Engage Users!

 

Suggested Reads:

Choosing the Right Website Design & Development Company for Your Business



Originally Published April 22, 2022 08:04 AM, Updated July 25, 2022.



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