Affiliate Marketing | What is it and How to do it?

Jennifer Robinson

Written by Jennifer Robinson

5 Minute Read

Affiliate Marketing | What is it and How to do it?

Affiliate marketing is a form of digital marketing that has become extremely popular over the last decade, especially since Amazon introduced its affiliate program in 2004. Hence, affiliate marketing has become one of the most effective methods of generating revenue online. It accounts for nearly 20% of all eCommerce sales worldwide. And with the rise of social media platforms such as Facebook and Instagram, affiliate marketing has also become a great way to generate traffic and increase brand awareness. Before we move forward, we need to know;

What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing activity where affiliates earn a commission for selling someone else's products or services. In affiliate marketing, the company pays a commission to the affiliates against each sale they make for any product or service. The digital marketing agency has the knowledge and understanding of affiliate marketing that can increase your business's profits.

 digital marketing agency doing online shopping marketing

What elementsTypes of Affiliate Marketing Programs should be considered when conducting an SEO audit?

  • CPA (Cost Per Action): A CPA program offers a fixed amount, when a visitor does a specific action, such as downloading a white paper, filling out a lead form, making a purchase, etc.

  • CPV (Cost Per View): The CPV program offers a fee for each web page view. 

  • CPL (Cost Per Lead): CPL program offers a fee for signing up for a free trial, filling out a lead form, subscribing to a newsletter, etc. 

  • CPS (Cost Per Sale): CPS program offers a fee for making a sale of a product/service. 

  • CRO (Cost Per Order): CRO program offers a fee for generating a certain number of orders. 

  • CPLP (Cost Per Lead Program): CPLP program offers a fee for getting a customer to fill out a lead form.

  • CPC (Cost Per Click) CPC programs offer a fee for sending traffic to a landing page. 

How to get started with Affiliate Marketing?

Finding the Niche

If you are looking to start a successful affiliate marketing business, you will need to find a particular niche that people want to buy. This can be anything from a video tutorial on using a particular product to a niche review of the most popular products in a specific category. For example, people who like to buy luxury brands tend to spend big money on them.

Choosing an Affiliate Platform

When choosing an affiliate platform, you want to find one that offers good commission rates for affiliates. A reasonable commission rate can make a big difference in the money you earn from each sale. Also, it is essential to remain patient, as building a successful affiliate marketing business will take time. In addition, it can be really difficult to promote a product or service you are unfamiliar with. You might want to consider ClickBank, if you are marketing digital products, such as eBooks or software. It is popular among smaller digital merchants and is especially useful for niche-specific products.

blogger influencing people for affiliate marketing

Writing a Product Description

When writing the specifications for a product you're affiliated with, you should know the basic rules for writing about a specific product/service. First, understand your audience, their interest and their needs. It would helpful in mentioning how your product would benefit people and set that apart from the competition and boost sales. While focusing on the best aspects of a product, don't forget to mention its downsides. Whether it is a new or old product, you need to tell your readers why they should purchase it. This will help them make a decision. This will not only draw the correct type of audience but also prove your impartiality.

Optimizing Website for SEO

Search Engine Optimization - SEO is essential for the business for an online presence and makes your brand visible to a broader audience. It aims to increase a website's visibility and get it in front of relevant customers. The organic SEO company is the key to finding out which SEO strategy can work best for your business in promoting specific products/services. Hiring professional SEO services can enhance the ranking of your website and increase traffic by using focused keywords for targeting, as Google gives more weight to the rich-keywords text.

Suggested Read:
SEO - Search Engine Optimization | What is it?

Creating a Sales Pitch

It is critical to create a sales pitch that is attention-grabbing to your audience. To create a sales pitch, it is essential to define the benefits of your product with a convincing power to persuade a consumer to purchase something. Consumers make decisions by analysing the interesting facts and figures with compelling examples, so giving them a rationale for buying your product is essential. Case studies, news and blogs about your company can add credibility to your pitch. Including a QR code or shortened link is also beneficial, where prospects can read more about the company.

digital marketing agency pitching for new product launch

Summing Up!

At the end, affiliate marketing is a great way to reach millions of internet users searching for a product. You can make money by offering a product that people want, e.g., a supplement. Many people are interested in health-related products that make them feel better. You can share that information with others to generate more traffic and sales if you have a blog or a website on a specific topic. In addition, you can also partner with an influencer marketing agency to expand your reach.

In case of any queries, feel free to contact the digital marketers of Cynosure Designs!

Originally Published October 20, 2022 04:54 PM, Updated October 20, 2022.

Our Clients

  • Our Clients

    We are Google Partners

    Being a Google Partner means we deliver excellent customer service, give customers a competitive edge and have been trained to help businesses grow online. We have Digital Marketing Specialists who know the google's algorithm better than any other experts in the field.