TikTok Advertising in 2024: Harnessing the Power of a Dynamic Platform
Since 2016, TikTok has emerged as a powerful advertising platform in the realm of digital marketing. Eight years into it and as we step into 2024, the significance of TikTok advertising continues to grow. TikTok boasts the highest average time users spend compared to any other social media platform. During 2023, the average time spent by social media users on TikTok stood at 55.8 minutes.
November 13, 2023.