Cynosure Designs Unpacks the Benefits of PPC in 2022

Jennifer Robinson

Written by Jennifer Robinson

6 Minute Read

Cynosure Designs Unpacks the Benefits of PPC in 2022

PPC ads appear at the top of SERPs for specific keywords and phrases. These ads will be seen by people who type the keywords in the search engine that will lead them to your website. PPC advertising can increase brand recognition and e-commerce sales by getting your site on the first page of Google. This will ultimately increase your SEO rankings and also gives you feedback on how your ads are performing.

What is Pay-Per-Click (PPC)?

Pay-Per-Click (PPC) is an online advertising model that allows you to improve your business visibility and charges the advertiser for each click when any user clicks the ad. This is also known as search engine marketing. It displays ads based upon the keywords that people enter into the search bar.

Pay-per-click advertising can boost a brand's exposure and revenue by targeting a specific audience. Search Ads, Display ads, Video ads and shopping ads are some types of commonly used PPC ads. With over 3.5 billion searches conducted per day on Google, this can be a huge opportunity for a business that wants to reach a specific group of consumers.

digital marketing agency working on google ads

When PPC ads campaigns are done properly; you can see results and benefits in as little as a day. This makes it the perfect option for businesses that need immediate results.


Google always charges the advertisers for the number of clicks that an ad receives, means you only have to pay when your ad is clicked. Therefore, this type of advertisement method is considered cost-effective and economical. Although PPC advertising may not be the most popular type of advertising, but is proved to be the most beneficial way to get your brand name out there.

Increased Conversion Rate and ROI

PPC ad campaigns guarantee that visitors are directed towards the right landing page, which is a better option as compare to SEO, where the advertiser does not have control over which page the visitor ends up on. With pay-per-click you can ensure that your visitors arrive at the correct page. Because it can generate leads and higher conversion rates, this tactic can be more helpful in building brand awareness and generating higher ROI.

digital marketing agency building brand awareness

Read more: SEO Vs PPC - Make your Digital Marketing Decision

Budget Control

Before you launch a marketing campaign, it is important to evaluate the cost-effectiveness and efficiency of Pay-per click advertising. You can target your audience and control your budget with the right program. You can also tighten your conversion criteria to only pay for clicks that are of greater value than those you have already received. PPC campaigns are easy to create and can be controlled.

Measurable & Trackable

The biggest advantage is that you can measure the performance of PPC ad campaigns through Google analytics that shows the campaign impressions, clicks and overall stats. PPC advertisement also allows you to calculate the CTR (Click Through Rate) and CPC (Cost Per Conversion) in Google Analytics. If your CTR is lower, you should consider improving your ad text and landing page content.

Useful for small business

As discussed that in PPC ad campaigns advertiser only have to pay when someone actually clicks the ad, which can be a better option for small businesses in the initial stage when they have a limited budget. For brand recognition, awareness, profit generation and grabbing customers' attention, PPC ads can proved to be very effective and useful. This allows you to see your ROI more easily and only spend money on relevant clicks. When Should a Small Business Use PPC?

  • You’ve just launched brand and want to generate some traffic
  • Enhances the brand identity and awareness among people
  • You need additional traffic to help grow your business
  • Your business might have a limited budget
  • You have a high-value product or service that you want to promote quickly


Pay-per-click advertising allows you to show relevant ads and links to your destination website only when people search for keywords and phrases that are related to the products or services you advertise. It is best to hire the digital marketing agency with an expert team to be able to deploy marketing tools to target users and can gain high quality leads as a result.

showing relevant ad to the right people

Compatible with SEO

PPC works really well with Search Engine Optimization – SEO. Both channels are marketing push for the successful ad campaigns. PPC can help you generate the rich SEO keywords that play an important role in improving your website ranking. PPC can also be used with other marketing channels including SEM, SMM, Amazon etc. To find out whether PPC is right for your business, you must first evaluate your goals and budget. However, if your target audience is highly competitive, you might want to consider a more costly AdWords campaign. Regardless of the cost, this type of advertising will increase your web presence.

Higher Rankings

PPC ads can improve your organic rankings and attract new customers. This strategy works to boost your website's visibility, and provide superior ROI. Organic listings, meanwhile, improve over time as your customer base increases. You can easily assess the effectiveness of your PPC campaigns and make adjustments as necessary to improve your business's organic rankings.

Brand Exposure

Pay-per-click can be a great option for many businesses in creating online presence around various channels. PPC ads have a fixed price based on industry trends and demands. These ads typically contain video and image ads that are shown to users who meet your criteria. Businesses can place images on external websites using display ads, while social media advertisements can also be a better option. You can reach millions of potential customers with the help of social media marketing agency to promote your products/services on multiple social media platforms.

social media marketing agency promoting their services

Target Market

PPC is a proven method of marketing that allows you to reach your target market quickly and efficiently. This will ensure your ads are found by qualified buyers, searching for the product or service you offer. PPC campaigns are not only great for generating leads but they can also increase brand awareness and help you attract new customers. This advertising method allows you to choose your target audience and choose the ads that you want to display. Your ads can be customized based on the location and time of day of your customers. These ads can be displayed to keep these people informed and engaged with your product or services.

Brand protection

Protecting your brand's reputation is an essential business principle that must be closely monitored. PPC ads lead to clicks and conversions, which could result in higher bid modifiers and spiralling cost. If your brand name is very popular, you may limit the bids of your competitors on that keyword. Hire the digital marketing services in London and protect your brand identity!

Smart Retargeting

Retargeting in PPC can be a great tool for brands to target a particular audience. Retargeting is especially useful when a company wants to introduce a new product. Customers like to see new products and this tactic will catch their attention. Facebook and Google Ads are both great tools for this. They can also be used to push slow-moving inventory and build brand awareness.

With retargeting in PPC, marketers can use data from cookies to serve ads to visitors who have shown interest in a brand before. This strategy builds brand awareness and improves conversion rates. It allows them to target users based on their age, interests, or behaviours.


After users have visited your website once, remarketing is a great way of continuing to promote products and services. You can set a budget for how many clicks, impressions or conversions you wish to receive. Remarketing can be a great way to follow-up with customers who are interested in your brand, visited your site but did not convert. To create successful campaigns, the digital marketers can use data from Google Analytics. They can also use the Google Display Network to show their remarketing ads on millions of websites in multiple countries.

customer interesting in buying shoes

Wrapping Up!

Hence, concluded that PPC ads are effective in drawing people attention in a short time and increases traffic to your website. This exposure helps your business establish a positive brand image and boost organic rankings. In this blog Cynosure Designs has clearly explained the positive outcomes of using PPC ad campaigns for your brand image.

Consult our advertising company in London for more queries!

Originally Published November 2, 2022 03:12 PM, Updated November 2, 2022.

Our Clients

  • Our Clients

    We are Google Partners

    Being a Google Partner means we deliver excellent customer service, give customers a competitive edge and have been trained to help businesses grow online. We have Digital Marketing Specialists who know the google's algorithm better than any other experts in the field.