How to Maintain Your SEO while Redesigning a Website?

Jennifer Robinson

Written by Jennifer Robinson

5 Minute Read

How to Maintain Your SEO while Redesigning a Website?

Stay up to date with the emerging trends in the web design space, improve your sales, improve security, boost your SEO and keep ahead of your competition. You'll reap all these advantages by redesigning your website using the proper methods at the right time. Obviously you will not launch a brand new site to reduce your traffic, revenues, or lead generation, that can occur if SEO isn't included in the redesign. Instead, you'd like to revamp your website to allow users to browse your site confidently, purchase your products, or even can contact your team easily.

What Is a Website Redesign?

A website redesign is a broad concept that involves changing elements such as the code, layout, content, format, navigation, structure, and visuals of your existing website to make it user-friendly for visitors. A good website redesign will likely increase sales, decrease bounce rates, and enhance user satisfaction.

A website redesign is a cost-effective method to enhance the aesthetics of your website and user-friendliness. The process takes time, effort, and money; however, it could be essential for your online success. When aligned with your overall strategy for business, a website can assist you in increasing the conversion rate and your rankings and meeting the demands of your team and visitors.

Related Topic:
Website Redesign 2022: Boost Traffic And Sales With These Redesigning Tips

Benefits of a Website Redesign

You're likely redesigning your website as you would like to make it attractive to the intended users. The theory is that a beautiful website can boost your business and generate ROI. When you look at the various points that we have mentioned below; it will be evident that redesigning your website can provide many advantages.

  • A revamped website can help you generate leads and drive more visitors to your site.
  • A well-redesigned website could be able to meet the goals and objectives of the business.
  • A redesign of a website can enhance the user experience and can lead to an increase in traffic.
  • An up-to-date website with the latest technologies can attract new customers and boost sales.
  • Designing your site to be more user-friendly will boost your SEO rankings when it is properly executed.
  • A website redesign can make customer experiences more efficient and increase conversion rates.
  • A redesigned website can enhance the overall branding of your company.

When is the Website Redesign Necessary?

Website redesign is required when a website does not satisfy the needs of the viewers and usually it depends on the nature of the business. Generally it is necessary to revamp a site after an average of 3 years to stay up-to-date. Technology is evolving at a rapid pace and, with it, the internet trends and consumer behavior are also changing. Therefore, it's essential to ensure that your site is functioning correctly and is always up to date to gain an edge over the competitors.

Redesigning a website is essential if the website has to be upgraded as the old designs are frequently associated with a false impression to people about your company, and due to that, you may lose your customers. Therefore, it becomes important to update your site based on the latest trends. The website is the online identity of your business. So it is the most critical aspect of your company to advertise your services and products, which is why you should know why your business requires redesigning a website. It's the only method to assist your customers in resolving the ambiguities surrounding your products or services.

The frequent complaint you may hear from the users is the slow speed of loading a website that causes the bounce rate, and visitors switch to the other websites. The more time it takes to open your website, the more business and value - you'll lose. A website that is not accessible easily on the internet and isn't running correctly will not generate any revenue!

Related Topic: Why Does Your Business Need a Website Redesign?

Does a Website Redesign impact SEO?

Let's begin by addressing your most frequent question, i.e., does website redesign affect company’s SEO efforts? The short answer is “Yes”; a revamped website will most likely affect your SEO performance. But it is entirely normal, and you must be prepared for a fluctuation in your site's organic search results following your website redesign, regardless of how well you've planned. You must be aware of the various factors that can influence the SEO of a website. Planning a redesign isn't something to be done lightly. It's
rewarding when things go as planned, but it could be troublesome if things go beyond the plans.

Guide to Maintain SEO while Redesigning a Website

The first thing to be aware of about the redesign is that there's no requirement to completely delete all your content and create a brand-new website from start to end. If you're an established company with clients who trust your brand, you shouldn't betray them. There might be things they appreciate about your site, but when you remove them, you could end their interest and their enthusiasm for your brand.

When you redesign a site, ensure it is easy to locate using the same URL structure.

Make sure to keep your pages' URLs the same way they appear on the original site. This can be beneficial in two ways:

  • It is easier for users to locate the pages that have changed (e.g., if they have bookmarked or remembered them)
  • It preserves 100 percent of the authority flowing to the pages.

Many instances require you to alter the structure of your URL. If your site currently has a poor URL structure for your pages and you're not using keywords in your URL's name, you may not get higher SEO rankings in the long run.

Utilize 301 Redirects to help users in finding the web pages.

It is essential to implement the set up of 301 redirects when you need to delete a page or change its address. Redirection is the procedure of redirecting the original URL of a webpage to another live page of your website to make it appear to the visitors. Internet users are often confronted with redirection whenever they visit the site of an organization that has changed its name or has been purchased by a different company. If the 301 redirects are not correctly implemented, the visitors or search engines find 404 errors on the webpage that displays the message “the page cannot be found.”

Redirection can move a webpage from one place to another within the servers. A redirect occurs when the page you visit is at a particular URL and then redirects to an alternative URL. URL redirection is also known as URL forwarding; the World Wide Web technique. When a browser attempts to open a URL that has been redirected, the page that has a different URL is displayed. For instance,, as well as, are automatically directed to

Check that your Web Content is error-free and updated.

As mentioned, website redesign also involves the improvement of the content of a website, which plays a vital role in keeping SEO up. Update your website content that demonstrates an understanding, gives a clear picture of the subject, and proves to be a reliable source of information. Check that the content that you put out is helping to build your reputation and allow your readers to feel easy and confident while going through your web pages. The valuable content improves your visitors' engagement and enhances user experience.

Find out what keywords are most successful for the content to rank.

To increase the website rankings more, add keywords that target your audience. Investment in SEO services is an ongoing and long-term process. Therefore, your SEO company make all of its content SEO-friendly by devoting a lot of time and effort and then can not letting it go. If you do not improve your content, an increase in visibility that your website gained in search results will diminish when your competitors start implementing SEO strategies. If you have content that has been doing well, you'll need to limit changes or make it stay the same.

Hire the SEO strategist!

Make sure that your website revamps keep your SEO essentials in place.

How to ensure that your website's SEO is maintained during a redesign? The simple answer is to constantly review, update, and analyze the results before and after your website redesign. SEO is not a one-time job and requires an SEO expert to keep an eye on continuous monitoring.

Reduce any interruptions in the SEO process and stay up-to-date with the most recent SEO techniques. Be aware of modifications you make to the internal links structure. If you modify the URLs, you'll have broken links within your content, which is why you should conduct an audit. In case of any assistance, consult the SEO digital marketing agency to avoid interruptions in the process.

Final Thoughts!

We hope that you gained the most value from this blog. Keep all the mentioned tips of maintaining SEO in mind while progressing through your website redesigning phase. One of the most crucial things you need to remember is that there are no shortcuts in the game. Keeping up with SEO trends can be the most significant and time-consuming challenge. If you are concerned about requiring assistance and knowledge, then there's no need to worry. Contact our professionals at a digital marketing agency in the U.K. We will be glad to help you!

Search Engine Optimization is the Key to Success!

More Interested Reads: SEO - Search Engine Optimization | What is it?

Originally Published September 16, 2022 05:07 PM, Updated September 16, 2022.

Our Clients

  • Our Clients

    We are Google Partners

    Being a Google Partner means we deliver excellent customer service, give customers a competitive edge and have been trained to help businesses grow online. We have Digital Marketing Specialists who know the google's algorithm better than any other experts in the field.