How to Reach the Right Audience with Digital Marketing

Jennifer Robinson

Written by Jennifer Robinson

4 Minute Read

How to Reach the Right Audience with Digital Marketing

Digital Marketing should always contact the right audience at the right place at the right time. Targeting the right people for your brand is extremely important for your business to grow.

Traffic Preview Of a Site on a TAB

If you find the right audience and access, you can adjust the messages to attract the specific area, which increases the likelihood of attracting attention.

Many companies find this element essential for the effectiveness and smooth running of the campaign. Therefore, the market study budget is important to choose for a large part of the functionality. 

According to the Forbes Insights report, 43% of companies spend more than half their budget on achieving a particular goal, and 84% expect investment to increase in the coming years.


What is Target Audience?

In the world of digital marketing, effective campaigns don't reach everyone. To develop an effective digital marketing campaign, you need to get people who take advantage of what you offer. The people in this group are called the target audience.


What are the considerable Audience Characteristics?

There are many traits to consider when building the image of your target audience. Here are some characteristics that may affect their level of interest in your business.

  • Age
  • Location
  • Gender
  • Budget
  • Income level
  • Interests
  • Internet search history
  • Prior purchases
  • Marital status
  • Internet device
  • Religion
  • And more


How to Target the Right Audience with Digital Marketing?

Carefully read the steps below to help you reach the right online target audience for your digital marketing campaign.


Understand What Your Business Offers.

Knowing your product or service is the first step in identifying who you are targeting. Who benefits more from what you provide? What are the unique features of your product? Is your product cost-effective? If you answer these questions, you will understand the outcomes of your digital marketing efforts.

If you are already running your company, you can easily analyze the best customers’ interests and characteristics to identify a marketing strategy. Your best customer common traits and concerns about the particular products or services will be able to match the existing marketing strategy.


Identify Your Audience Persona.

Google Analytics and the search console can tell you what is important to the audience and how and what people do to our store upon arrival. Advertising managers and Facebook Insights can show us the customers' age, position, location, interest, and behaviour. Social media tools can tell what customers think of our products and what other topics are attractive to them.

Use these tools to determine better ideas about the demographic profiles of your audience to understand what is most important and interesting for them. Several tools easily integrate with Bigcommerce to help you in this area. These tools use your business and connected account information and then forward ads to bring more customers to your website.


Traffic Preview Of a Site on Papers


Learn about your Organic Keywords

Organic search is usually the biggest source of traffic for any website. It is important not only to understand the terms people bring to your store but also why those terms are being used. 


Keywords are usually divided into three main categories:

  1. Informational Keywords - Used to find a wide variety of topics and items
  2. Navigational Keywords - Used to find specific websites or products
  3. Transactional Keywords - Used to find the product to be purchased


By identifying your search terms and related users, you can develop content to better understand your demands for your audience. Useful content is often found in post blogs, FAQs or resource sections. 

You can use tools to check if other websites are already leading for your search terms. These platforms show the number of backlinks, publisher, publication date, and more. Find out a little about what your competitors and the most successful foreign brands are doing, then rebuild with your own brand style.


Retargeting your Customers

If a customer comes to your store early on their shopping journey through a blog post, display advertisement, or other media, they're unlikely to make a shopping visit there. This is predictable and good. You can consider them and bring those customers back to your store by trying to re-target them. 70% of the visitors are retargeted and converted with display ads.

You can use several digital channels to run your campaigns smoothly. Similarly, AdWords, Google Display ads, or Facebook are the mediums for retargeting. After understanding your customers and their traits, use digital channels to reach that audience, drive quality traffic, improve on-site engagement, and, most importantly, increase sales. If you are looking to expand your business online, you can hire a Social Media Marketing agency to help you in your business growth.


Read more: 6 Most Effective Digital Marketing Methods To Grow Your Local Business.

Originally Published February 10, 2022 12:54 PM, Updated August 5, 2022.

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