Lead Generation Strategies you must Know

Jennifer Robinson

Written by Jennifer Robinson

7 Minute Read

Lead Generation Strategies you must Know

Lead generation strategies are used to attract potential customers to your business. There are many different types of lead generation strategies that companies use and these strategies range from traditional advertising techniques to newer online digital marketing techniques. To understand what kind of lead generation strategy works best for your business, you must first determine how much money you have to spend on generating leads. Read this blog to know about different kinds of strategies that can be used to generate traffic and ROI.

What are Lead Generation Strategies?

There are many types of lead generation strategies, each with a unique objective and purpose. To generate more leads and increase the conversion rate, you need to know what kind of strategy will match your business needs.

Social Media Marketing (SMM)

SMM uses social media networks to promote your products and services. It is about building relationships with the visitors and the potential customers and developing online communities around specific topics. Social Media Marketing aims to create awareness and interest in a brand, product, or service among its target audience. To do this, social media marketing agencies use various social media channels, including Facebook, Twitter, YouTube, Instagram, LinkedIn, Snapchat, Pinterest , and blogging sites.

In today's era, everyone uses social media networking platforms to connect with friends, family, and people they don't know. These websites allow users to share their opinions, ideas, videos, and exciting content with others. Most sites have an active community of users who can engage with brands and businesses. By interacting with customers, businesses can learn their needs and wants. Companies can listen to consumer feedback and find out what products and services would be helpful for them. Today, many companies sign up with digital marketing services to build relationships with clients and generate a buzz about a company.

Pay-Per-Click (PPC)

Pay-per-click is a type of online advertising where advertising company or advertiser pay the publisher (the website owner) each time someone clicks their ad. PPC ads appear at the top of search engine results pages and sometimes on websites. Advertisers bid on keywords to get ads displayed on search engine results pages. When someone clicks on the link, they go to the website, and the advertisers pay only if their ad is clicked.

PPC is often used for lead generation and is a great way to generate traffic if you're selling products online. You'll need to set up a campaign to target relevant keywords. PPC is not effective for every business. You won't get many clicks if your product isn't related to keywords. Pay-per-click advertisement is a good option for companies who want to increase brand visibility. Once people visit your site, you can convert them easily into customers. Also, if you don't have enough budget, you may not be able to afford PPC.

Search Engine Optimization (SEO)

Search Engine Optimization influences the visibility of websites or web pages in search engine results when people search for something. SEO may involve meta title tags and meta description tags. Many website owners use SEO experts to increase their sites' traffic and generate leads.

Search Engine Optimization is a helpful tool to ensure that your website appears on the top of the list of results on any search engine, e.g., Google. SEO digital marketing agencies can help businesses get their products and services seen by people looking for them online. This technique is a way to ensure your site gets noticed by the number of visitors and increases the number of potential customers. There are two types of SEO in digital marketing.

  • On-page SEO: the optimization of the content of own website. It may also include meta tags, title tags, keywords, alt tags, etc. These elements help search engine spiders find your site more efficiently and rank your pages.

  • Off-page SEO: optimizing a website for better visibility and search engine ranking on other websites. It includes backlinks, social media, and other methods.

Affiliate Marketing

The performance-based marketing in which a business rewards the affiliate for each visitor or customer brought by the affiliate's marketing efforts. In this type of marketing, the company pays an affiliate a commission to drive sales of its products and services. Affiliate marketing includes the ability to reach a large audience, build trust and credibility, and increase sales.

Affiliate marketing entails referring the services or products via sharing them on multiple platforms, including a blog, social media sites, podcasts, or websites. The affiliate earns a commission every time a person makes a purchase. The commission varies depending on the enterprise and the offer.

  • Involved Affiliate Marketing: refers to only recommending and promoting products and services you have used and honestly believe in. It is embedded in trust and authenticity, which benefits your audience.

  • Related Affiliate Marketing: the type of marketing where you promote products and services you do not use but that are related to your niche. Affiliates, in this case, have followership, whether it’s through blogging, YouTube, TikTok, or another channel.

  • Unattached Affiliate Marketing: in this type of marketing, you have no authority in the niche of the product or service you are advertising. There is no link between the affiliate and the customer.

Influencer Marketing

The form of marketing that focuses on specific key individuals or influencers to promote the company’s products or services. It identifies the company or person, influencing the audience and orients marketing activities through social media channels. Influencer marketing can also help build brand awareness and lead generation, gain customers' trust and loyalty and create a connection with customers. Influencer marketing is word-of-mouth marketing that focuses on using key leaders to spread your brand's message to a broader market. Rather than marketing directly to a large group of consumers, you inspire and educate the influencers, who do the same for their followers.


Newsletters are publications that are sent via email to a large number of people. They are an excellent source for businesses to keep their customers informed about new products and services, keep up with the latest trends and stay up-to-date with the changes to existing ones. Newsletters are a great way to keep in touch with your favorite brands and learn about new arrivals and promotions. They're an excellent source to stay on the audience’s mind and increase customer engagement.

Local Listing Ads

Local listing ads, or local media ads, are paid advertisements that appear on Google’s search engine when someone searches for products or services. These ads aim to promote awareness of a company or product. Local media ads are a great way to reach a target audience who may not be familiar with your brand. Local media ads can also make you find special offers and discounts you may not have known otherwise. You can create and manage your listing ads in your Google Ads account. When you create a listing ad, you’ll need to provide basic information about your business, like your business name, address, and phone number.

Landing Page Optimization

Landing Page Optimization is to make a landing page as effective as possible to convert visitors into customers. When designing a standalone landing page, it is essential to consider factors such as the copy, layout, and other visuals of content. This process involves optimizing the website's visual presentation to make it search engine-friendly. By focusing on these critical areas, you can create an effective way to capture leads and increase the conversion rate. It is essential to optimize your landing page for three key reasons: to capture visitors’ attention, to provide valuable information, and to provide a compelling offer.

Deals and Discounts

Deals and discounts are effective ways to generate prospects for a new product or service. By offering a special offer or promotion, businesses can attract new customers and encourage them to try something new. When used correctly, deals and discounts can be powerful marketing tools and can also be used to boost sales during slow periods You can also use special offers to increase traffic, customer engagement, and revenue.

Video Marketing

Video marketing captures leads by engaging customers through engaging video content and distributing it on different channels, e.g., Youtube. This engagement can come from watching a video, signing up, or clicking a link in a video. To create engaging videos, marketers must understand the customer’s problem and propose solutions well. Additionally, video marketing should be strategic and planned to maximize lead generation. With the growing number of people watching videos regularly, video marketing has become even more valuable.


Seminars create leads by allowing attendees to ask questions and communicate with other attendees. This will enable attendees to build relationships with potential clients and learn more about a seminar's content. Seminars generate prospects in various ways, but the most common is through the presentation of information. When individuals attend seminars, they are usually motivated to learn more about a product or service after hearing about it from the presenter. Presenters can use different methods to grab someone's attention, such as talking quickly, demonstrating the product, or using humor.

Live Chats

Live chat provides a real-time online conversation with the audience and the clients. This allows the business to quickly assess the customer's needs and provide a solution by engaging them in a live chat session. Live Chats generate leads by providing customers with a way to communicate directly with the company's representatives. This allows customers to get answers to their questions and concerns immediately. This direct communication also generates trust, which is essential for building a relationship with a company.

Pop-ups are small windows on a user’s screen, e.g., sign-up, contact form, etc. These forms generate leads by providing a way for customers to contact the business directly. This also allows you to collect data about the customer’s interests and past buying behavior and foresee future purchases. Pop-up Forms also enable customers to contact the business quickly and easily.

Offer Gated and Ungated Content

Gated and Ungated Content generate leads differently.

  • Gated content: such as a subscription-based feed, restricts users from viewing content only after they have registered for it. The content captures traffic in conjunction with a CRM system that can track leads and follow up with customers.

  • Ungated content: such as blog posts and youtube videos, does not have any restrictions and is freely available to anyone who visits the site. Ungated content can generate leads through other advertising channels, such as email marketing, webinars, or even social media.

Freemiums and Free trials

Freemiums and free trials can capture leads by offering people free product trials or discounts on signing up. The most common way of providing freemiums and free trials is through email marketing, which is especially effective for soft leads. An email can be sent to people about the product or to sign up for a free trial. When a person is interested in a product, he will click on the link given in the email to sign up with the product. Another way to promote such offers is through social media channels.

  • Freemium: refers to the access of the part of the product, free of charge, without a time limit.

  • Free trial: refers to the access of the part of the product, free of charge, for a limited time.

Referral Rewards System

Referral Rewards System incentivizes users to refer someone to a product or service of a company. This system effectively generates leads, as users refer new customers to a business, when they are rewarded for doing so. The program offers several benefits to companies, such as increased web traffic, brand awareness, and a very profitable business venture.

The referral Rewards System generates leads in three ways. The first way is through paid marketing campaigns , which can be expensive. The second way is through referrals from current customers , which is free. The third way is through social media and search engine optimization (SEO).

Guest Posting

Guest posting, also called guest blogging, can generate leads for your business if done correctly. Make sure to write an informative blog and provide valuable content that your target audience will find helpful. Be sure to include a link to your website or product page in your post, and offer a discount for users who subscribe to your product or service. Also, provide a contact information box so readers can contact you directly. A guest post must contain a good introduction that showcases your content and why your readers should read on. You can attract new customers and generate leads by writing about a new or innovative product.

So, can these strategies help your business? Well, since, it makes sense because today, many companies focus on customer engagement and retention. As mentioned above, focusing on quality leads can dramatically improve conversion rates and ROI. By understanding your information better, your digital marketing experts can develop a better lead generation strategy.

The Bottom Line

Lead generation plays a crucial role in maintaining steady business growth and continuity. Without the right lead generation strategy, acquiring new customers and producing revenue will be hard. In the age of information abundance, when customers are overwhelmed with too many choices, you need a practical and creative lead generation process to reach them with valuable content and win them on their path to purchase.

You can consider these strategies yourself or hire a digital marketing agency, Cynosure Designs , in the U.K to boost your business visibility and profits.

You are out of Business if you do not have leads!

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Originally Published September 7, 2022 03:27 PM, Updated September 7, 2022.

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