4 Major Tips for Google Ads Success

Jennifer Robinson

Written by Jennifer Robinson

5 Minute Read

4 Major Tips for Google Ads Success

In today’s digital world Google Ads is a strong tool for digital marketers to make an online business identity around the globe. With Google ads' effective strategies, you can enhance your brand awareness and reach your targeted audience.

What exactly are Google Ads?

The online advertising channel displays your ads on multiple platforms including search engines, websites, videos, mobile apps, etc to increase the online presence and visibility of your business. While most digital marketing agencies focus on sales, reach, and leads, it's important to note that Google Ads can also be effective for building brand awareness.

To maximize the potential of your Google Ads campaign, you need to optimize your keyword research. It also offers a variety of targeting options, including age, location, and hobbies or interests. By using these tips, you can maximize the chances of your ads being seen by customers.

google ads comapign


Choosing the right bidding strategy can help you gain more impressions, and clicks and boost business branding. The selection of a bidding strategy is an essential part of Google Ads campaigns. However, it is recommended for advertisers who want to gather as much data as possible and launch campaigns quickly. There are mainly two kinds of bidding on Google ads; Automated and Manual Bidding.

Automated bidding enables advertisers to fix a daily budget. This strategy automatically sets a bid for your ad. This method lowers the cost per click while increasing the search impression share. While this strategy is best for businesses with limited budgets, it can lead to fewer quality conversions.

Manual bidding requires more experience, effort, and time to run this strategy. In this strategy, you set your own CPC for the ad campaigns. It provides less detailed reports than automated bidding and does not use Google's machine learning algorithm. In addition, you must set a daily budget to limit your spending. Using the CPC limit can help you control your budget and bring more conversions.

Other than automated and manual there are also many other bidding strategies in Google ads. For example, Cost-Per-View (CPV) and Target Cost-Per-Mile (CPM), both are great for brand awareness and can limit the number of times your ad is shown to a certain number of people each day. Lastly, you must have a good understanding of how Google Ads works. Bidding is an important part of Google Ads' success, and it directly affects the results of your ad campaign. You must understand how bids work because mistakes in this area can cost you a lot of money.

Location extensions

Location extensions are a great way to make your ad stand out. The extension allows you to show your business details including the address to help people find you easily. Some extensions include a phone number or call button, and you can even choose how the location is shown on different devices. Using location extensions is very important for brick-and-mortar businesses. It allows you to provide the name and map location of your business, which plays a key role in determining how relevant your ad is to the user's query..  

Using location extensions can also boost your conversion rates. Google Ads location extensions display your business's location when people click your ads. They can see the nearest store or place, and a map with directions can be shown to the user. If you're unsure of how to use location extensions, you can consult the Google Ads help center or the reputed advertising company in London, Cynosure Designs

If you want to work on it on your own, first make sure you've set up a verified Google Business Profile. Then, link your location extension to your Google Business Profile. You can also choose curated locations for known chains. Test out new extensions to see which one performs better. This will help you make your ad copy better.

Google ads location extensions

Conversion Tracking

Conversion tracking is a key strategy for evaluating your ad campaigns since it helps you measure the effectiveness of your marketing efforts. You can use conversion tracking to find out which ads are producing the best results and allocate your budget accordingly. It also helps you refine your marketing campaign through tracking. It helps your website signal completed actions back to Google Ads, including form-fills and button clicks.  

Conversion tracking also allows you to measure conversions e.g. newsletter sign-ups, calls/messages, purchasing of a product/service, or app downloads. This will help you in analysing how effectively your ad campaign can convert visitors into customers. The utilization of the conversion tracker is also useful to gain a competitive edge in the highly competitive market. Tracking your conversions play a crucial role in accessing the performance of the marketing campaigns that lead to higher Return on Investment and an increase in sales. 

Fortunately, with this method, you can also determine and understand your consumers and what actions they prefer to take according to their interest levels. Without tracking you will not get the accurate results that your business desires.


If you want your Google Ads campaign to be profitable, you must set up your campaign correctly. It is essential to determine your ad position, which means you need to identify where your ad is shown or placed on a page. There are also some additional steps you need to take, like connecting with your Google Analytics account. Linking these accounts will make tracking and reporting much easier. 

Moreover, you must also know what types of traffic your ads are generating. First, make sure your website loads quickly. Visitors should feel comfortable with your website, and it should grab their attention. This may mean making site-wide changes or tweaking your landing page. A seamless experience will reduce bounce rates and increase conversions.   

Additionally, making sure your ads get high-quality scores, means that your ads will appear higher on Google's search and will appear on relevant websites, videos, and YouTube pages. Also, make sure your keywords match your ads and the queries that searchers write in the search bar. People will easily find your ad and chances of conversion will increase if the keywords used are more relevant and useful with the searches.

The visuals of the ad campaigns must also be appealing to catch the audience's attention to watch, comment, and share on their profiles. The strong and captivating content in the ad campaigns will boost the number of clicks, leads generation, and conversion rate. Eventually, Google ads tool can achieve new customers and retain the old ones.

Increasing ranking by google ads

Final Thoughts! 

Hence, you have read how useful is Google Ads for thousands of small, medium, and large businesses to boost their online presence and identity. The system allows businesses to target specific audiences with the click of a button and displays the ads on the top when someone searches for the products or services. 

Hire our digital marketing services in London to become a top-notch business on the international platform.

Originally Published November 16, 2022 02:49 PM, Updated November 16, 2022.

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