TikTok, which has already surpassed every other social platform as the world's most popular social channel for Gen Z followers. NFTs and cryptocurrencies gained traction all over the world, generating discussions about the future of finance. Google said that third-party cookies will be phased out by 2023, giving advertisers and digital marketers less than two years to find new ways to reach their target audiences. Most recently, Facebook changed its name to Meta to reflect the company's desire to embrace the metaverse, a 3D virtual environment.
This is not it, there are a lot more advancements waiting for us to communicate and connect with each other in the digital world.
Here are the top five digital marketing trends to watch in 2022:
Short do-it-yourself videos
Life is all about finding ways. As they say, “necessity is the mother of invention”, all of us have invented at least something in our lives. Yes you have done that! It could be anything from utilizing an empty water bottle into a flower pot or doing your makeup with your color pencils in your childhood. We have all been to something super creative. TikTok has altered the social media environment off from status updates and edited pictures and toward brief video broadcasts. Other social media platforms immediately picked up the idea and jumped on the bandwagon of reels and short videos. Instagram introduced reels after which, Facebook also followed the trend. Now short videos could have anything when it comes to content creation but research shows that DIY (do it yourself) videos are watched the most. While jumping into 2022, don’t forget to take this idea with you. Also, you can make short reels for literally anything. If you are an engineer, teach them little engineering tasks. If you are a lazy person, you must have a bundle of DIY ideas because you know the short cuts.
Tell a real story
You are thinking about brand marketing and have not come up with a story yet? But wait, we are not talking about who you are and what you do. This is so mainstream and the customers are not interested in it believe me. They want to know how you delivered on your commitments in a way that met their requirements and exceeded their expectations. Stop thinking about customer reviews! It doesn't mean you wait for the water to reach your thirsty lips. Make a story and tell them in an impressive way. Businesses should demonstrate how their product or service may assist address a specific problem through anecdotes and client testimonials.
Artificial intelligence in digital marketing
Artificial intelligence (AI) has improved a lot till now. The addition of artificial intelligence in digital marketing is a way towards more intuitive reporting, automation of common marketing activities such as site traffic monitoring, and increased search engine optimization for organic reach. But these are the things that you already know. Now is the time for us to tell you what is coming up in 2022 and onwards with a combination of digital marketing and artificial intelligence.
AI is capable of analyzing more data at a faster rate than humans. As a result, it may use the enormous data set available to assess client purchase history and behavior. Then, you'll be able to recommend a certain item or deal, or even a customized advertisement.
Using AI to predict your customer's next move allows you to target them with the product or service they require at the precise moment they require it. This type of targeting will result in high conversion rates and the impression that you understand your consumers' demands without being invasive or overloading them with useless targeting.
Quality Encounters and Conversational Marketing
Conversational marketing is nothing new for brands that have been talking with their consumers for years. Previously, field marketing was on top of everything for conversational marketing. It has still not gone out of the view. However, with the development of social media and chatbots, digital conversational marketing is becoming more prevalent and changing the landscape of how businesses connect with their consumers. This is the way towards the latest communication. Don't forget to leave it behind.
NFTs and crypto in social media e-commerce
Whether you invest in cryptocurrency or not, the emergence of online currencies and NFTs has been difficult to ignore in recent years. Apparently, it might not affect your marketing strategy but that's not the type of passive thinking we're looking for in 2022!
The idea of NFTs is to focus on the idea of selling your brand beyond the physical presence of its services and products. You can sell your brand in the air now!
Since you know the top 5 digital marketing trends for the year, make sure you get acquainted with them and pull the maximum out of them.
Originally Published April 18, 2022 09:54 AM,
July 26, 2022.