What is Social Media Marketing: The Ultimate Guide

Sannia Tiwana

Written by Sannia Tiwana

5 Minute Read

What is Social Media Marketing: The Ultimate Guide

What is Social Media Marketing(SMM)?

You might be familiar with the term social media marketing but to make you understand the detailed process of social media marketing and how it benefits you, follow us in this article. Social media marketing is the process in which a company promotes its products and services on social media platforms. Social media platforms are used to reach your targeted audience and bring enough traffic to your website. Initially simple social media pages were used as a tool to display the products but now the whole platform of social media has evolved. Several techniques are now used to attract customers on social media.

Your customers can interact with you on your social media page. You and your customers can know each other through social media. You must keep in mind the nature of your business and research to know which social media platform is used the most for such types of businesses. This will help you in targeting your customers on the right social media page.




Importance Of Social Media Marketing?


1- Helps in increasing your brand awareness

In today's world, a large number of individuals use social media, making it tough for a new firm to reach out to its potential clients. It becomes tough to show your presence among so many brands. In this case, social media marketing keeps you from falling behind and failing to be recognized. You're probably wondering how that happens. To raise brand recognition, you'll need social interactions using social media features such as comments section, sharing, reposting, and saving. You may engage people with your business by adding regular and interactive social media postings, and you can simply drive social media traffic to your online presence by adding links to your website. The links can be added to your posts, bio, or profile information directly.


2- Leads generation and conversion boosting

The information of customers such as their contact information is called a lead. By having customers' information, you can approach them to advertise your business. When it comes to social media, engagement activities help in generating leads. It is simpler to convert these leads into conversions. A conversion occurs when your lead turns into a buying customer. This is achievable because someone is following your page because he/she has an interest in your product or service. If your material is good and your posts are attractive, your followers will like, share, or even contact you about it. This way, you may turn those interested followers into regular consumers.


You can generate leads via social media by following these points

  • People love participating in polls and creative posts so, make such posts for more engagement

  • Don’t forget to make your website’s links visible on your social media profiles

  • Feel like a celebrity and keep hosting live sessions whenever you launch a new product

  • Don’t forget to utilize the market places on social media platforms to sell your products


3- Focus on customer relationship building

Connecting with your social media followers is important because it enables you to build long-term business relations. You can do this easily by interacting with them on your posts by replying to their comments. Your timely and informative response will make the follower believe in your good service and as a result, the customer would want to buy from you.

This will not only help your customers in finding solutions to their problems but it will also help you in knowing what your customers are interested in the most. Having input from your customers can help you produce the things that they like the most.


4- Helps you stand strong among competitors

Having an eye on your competitors is extremely important. By only following your competitors’ moves you can know what products are they working on and which type of tactics they are using to achieve success. Looking at how they are running the campaigns helps you in making your social media campaigns successful by following the dos and don’ts on their posts.




Five Core Pillars of Social media marketing

1- Social Strategy

The most important pillar of social media marketing is creating a social strategy. If you plan to make your first impression on your social media page with your first post, make sure you have worked on a social strategy first. The most important thing is how to create a social media strategy. Well, your strategy should be based on your customers. For making a customer-centric strategy, consider the following points first.

  • List your goals

  • Select the social media platform following your goals

  • What type of content would be attractive to your customers


2- Planning & Publishing

A regular presence on social media is necessary for an online business to keep customers informed about it. To present your brand in front of your customers, you need to plan and publish accordingly and timely.

The things that you will post on your social media accounts will be the turning points for your business. Post a type of content that speaks for you. You can simply post videos and photos or you can simply post some content but what matters the most is to have planned publishing. Consider the following points for that:

  • Keep an eye on when your customers come online the most

  • Keep an eye on your post reach

  • Keep an eye on the content quality


3- Wait for engagement & listen to your audience

Everything takes time therefore, your brand will also take time to get recognized. So, the first thing you need to do is be patient with your efforts. Observe around and then plan and implement accordingly. Initially, followers are not so confident about a new brand so they don’t engage with you much. To gain their attention you need to make regular postings. In doing so, don’t forget to maintain the quality of your posts so that they are not low level.

Once you start posting regularly and intelligently, you will find your followers interacting with you through comments or direct messages. There might also come a time when your followers might tag you in their social posts after buying something from you. But for this, all you need is patience and regularity. The most heartwarming thing for you as a business would be when your customers will start sharing your content.

You can achieve all of this by listening to your customers. When you give importance to each comment and message, it will not only make a good impression on your customers but also will help you in knowing what they are saying. Their feedback will help you grow eventually.




4- Analytics and Reporting

Metrics are the reports that help you in understanding the progress of your posts. When it comes to online marketing platforms, analytics and reporting are there to help you with it. If you just keep posting and don’t observe who is seeing that post and who is interacting with it, it won’t be of any use. Without this observation, you might be targeting the wrong audience. The analytics and reports can help you in identifying the right potential customers who keep moving around your posts. So, why not target them directly? Reporting will help you in

  • Analyzing the reach difference between previous and current months

  • Number of mentions you get in a month

  • Knowing who is taking your brand’s name

  • What’s the number of users who interacted with your posts

  • All information about the new followers


5- Ads

Advertising is the most important thing in social media marketing. If you have learned everything except advertising, you are still not there. We are talking about ads here. Now when you already have done a lot, do a little more and invest in social media ads. It will assist you in connecting with your potential customers. Your posts can reach as many people as you want. The more you will invest in ads, the more your products can reach people. But ads work well when your content and products are good.


Digital Marketing vs Social Media Marketing: What’s the Difference?

Digital marketing is a vast area of marketing that includes Search Engine Optimization (SEO), Pay-per-Click (PPC), Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics, and Affiliate Marketing. Digital marketing is not limited to social media marketing.

Whereas, social media marketing is the promotion of a business through social media platforms with different techniques such as social media posts displaying the products and telling about the services, through social media stories and reels by making short videos in which the business is explained or a product or service is promoted, by sharing website links to the social media channels via sponsored posts or sponsored stories.

The majority of people are found on social media platforms rather than email inboxes or websites such as Facebook, Instagram, Twitter, LinkedIn, Quora, YouTube, Pinterest, Reddit, Snapchat, etc in abundance. That is why social media marketing is a major subcategory of digital marketing. If we skip social media marketing from digital marketing, a business or website can fail to attain most of its traffic and the business reach can be much lower resulting in a lower ROI.




How does Social Media Marketing Work?

Social media marketing works with several things altogether. The majority of people use social media. Social media marketing is more like an online way of selling something just like you would do it in a tangible shop and advertise through billboards about your business and then your regular customers will bring you more customers due to your good behavior, shop presentation, and good quality products. Likewise, your online page is your shop and your posts are your ambiance, while the way you interact and respond to the comments and messages, that creates a way for your loyal customers. So, the following are the best social media marketing platforms you can try to start making money from.


The best SMM platforms


  • Users: 1.9 billion

  • Audience: Generation X and Millennials

  • Impactful to: the B2C industry

  • Trending in: Advertising & Brand awareness



  • Users: 1 billion

  • Audience: Gen Z followed by Millennials

  • Impactful for: B2C as well as B2B industry

  • Trending in: Short-form creative video content; user-generated content; brand awareness



  • Users: 1 billion

  • Audience: Millennials

  • Impactful to: the B2C industry

  • Trending in: High-quality images, videos & advertising



  • Users: 211 million

  • Audience: Millennials

  • Impactful for: B2C as well as B2B industry

  • Trending in: Public relations; customer service; community building



  • Users: 774 million

  • Audience: Generation X, / Millennials

  • Impactful for: B2B industry

  • Trending in: B2B relationships, business development, and social selling



  • Users: 315 million daily active

  • Audience: All types

  • Impactful for: B2B & B2C industry

  • Trending in: Brand awareness; long-form videos and how-to/do-it-yourself videos



  • Users: 306 million

  • Audience: Generation Z

  • Impactful for: & B2C industry

  • Trending in: Brand awareness; advertising




Social media marketing tips

Each social media platform should be treated uniquely because every platform is different. You should establish a particular and deliberate plan for each platform. You should make these little separate strategies for each platform just like you create a whole big strategy for social media marketing itself. It may not be necessary for your brand to be present on every platform, but for your postings to be targeted, you must have a platform-specific approach.

Keep these things in your mind

  • Who will I target by using this platform?

  • Who has access to this platform?

  • What should be the genre of posts for this platform?

Well, if you find it difficult to answer these questions, it is never too late to find better help with a social media marketing company. Let’s move on to creating a social media marketing strategy.


How to create a social media marketing strategy

While creating a social media marketing strategy keep the following points in your head and you will end up making the best strategy for yourself.

  • Be reliable.

  • Concentrate your message

  • Keep an eye on the hottest topics

  • Measure and evaluate outcomes

  • Spend money on video content

  • Participate in communities

  • Engage with the audience

  • Don't let algorithm changes demotivate you

  • Associating with micro- and macro-influencers

  • Include every team member.



Final Thoughts

A digital/online way of promoting a business, product, idea, or service to existing and new customers. Digital marketing includes marketing through Google Ads, SEO, PPC, Email Marketing, Content Marketing, Affiliate Marketing, Influencer Marketing, Mobile Marketing, and Social Media Marketing through Facebook, Instagram, Twitter, LinkedIn, Quora, YouTube, Pinterest, Reddit, Snapchat, etc. you can utilize all of these platforms by simply following the tips and techniques discussed above. Or if you don’t want to grind your head around these things, simply contact the best digital marketing company in the UK.

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Originally Published August 30, 2022 04:05 PM, Updated August 30, 2022.

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