While the digital landscape has evolved massively since the pandemic, with more businesses turning to digital transformation, many are struggling to stay afloat amidst the overwhelming competition they have in their particular domains. That said, if you are among such businesses, you could still make it big in the digital arena, provided you keep up with the contemporary trends in eCommerce. What good is your website if it’s sitting at the bottom of the pile? A staggering 95% of the people don’t make it past the first page of the search engine when looking up a service or a product. So how do you climb up the ranks and get more traffic influx? The answer is your UI/UX.
When was the last time you went to an ecommerce website and ended up abandoning the purchase simply because the process was too lengthy or complicated? That’s exactly what happens when you have a poor UI/UX. It does more than make you lose a few potential customers and also translates into a higher bounce rate which ultimately prompts the search engine to bury you under the tons of competition you have in the market.
So what can you do to improve your UI/UX?
Optimized UI/UX is paramount to getting a more significant traffic influx and conversions. Here are the top factors that contribute to an optimized website design.
If your website design is not mobile responsive, you are missing out on a big chunk of traffic captured by your competitors. Google is negatively marking you for not entertaining the people searching from mobile devices. Google rolled out its mobile-first indexing policy in 2019, keeping in view that mobile traffic would soon surpass desktop traffic. According to the latest study by Statista, a staggering 54.8% of the global web traffic is coming in through mobile devices. So if you have not already, make your website mobile responsive for better online rankings.
Like it or not, quality content still holds the throne in online marketing. What makes your content stand out when millions of other websites offer similar information about a specific product or service? It mostly boils down to how detailed, informative and well-sorted it is. The last thing you want is for your visitors to be entangled in unnecessary information they have no use for.
Put yourself in your Audience’s Shoes.
Understanding the user intent is the essential aspect of any website design. Knowing what your user wants when visiting a particular page can make a difference. For instance, if a user is looking to buy something, it would be unwise to greet them with lengthy content and not show the product. Similarly, if a user is at the top of the funnel and is in the research phase, they are just not ready to bombard by your special discount offers. A little due Diligence would go a long way.
It is very much possible that you have played all the right cards but are still far behind your competitors, and that’s because they are doing something that you are not. Doing some industry research early on can save you a lot of trouble. It would help to know what your competitors sitting right up at the top are doing differently.
As much as we wish, there isn’t a universal solution in website design. Yet, it is one thing that has the potential to make you an industry leader or irrelevant amongst the growing competition online. Offering a seamless experience to your users sure sounds easy, but there is a lot more to it than meets the eye, which is why you need a professional UI/UX agency to make your design stand out. Whether you are looking to get a new business website or want to revamp your existing one, Cynosure Designs is a one-click solution to all your design requirements.
The Top 3 UX Design Trends for 2022
Originally Published February 10, 2022 01:43 PM,
July 25, 2022.